Reform collaborates with internationally renowned architects and designers to create modern kitchens that push the boundaries of conventional design. Impact spoke with CEO and founder Jeppe Christensen about what defines good kitchen design.
YOU FOUNDED REFORM 10 YEARS AGO. WHAT STARTED IT?
We started with the popular Ikea hacks, where with the help of talented architects and designers, we made people’s Ikea kitchens look like a million bucks. Since then, we’ve evolved as a kitchen brand, so today we offer the whole kitchen experience, still centered around design collaborations. It’s much more fun to be able to lift an entire kitchen than to be limited by Ikea’s cabinets as the framework.
WHAT CHARACTERIZES GOOD KITCHEN DESIGN IN YOUR EYES?
For me, it’s about getting form and function to work together seamlessly. It can be super aesthetic, but it also has to function well. After all, the kitchen is a workstation that we use a lot every day, so there are some functional aspects that need to be in order. Is the sink in the right place? Can they withstand use? How much maintenance is required?
ARE THERE ANY FUNCTIONAL DETAILS THAT HAVE CHANGED IN RECENT YEARS?
There’s a growing interest in design and for integrating various kitchen functions. For example, we offer an induction cooktop with integrated extraction, so you don’t have to deal with a bulky range hood. The minimalist aesthetic is gaining ground. The kitchen is much more a piece of furniture today than a workshop, so it’s important that the functions don’t disrupt the look more than necessary.
WHAT MATERIALS ARE POPULAR RIGHT NOW?
We’re seeing a lot of interest in steel, which has a modern, timeless, and industrial look and works well with other materials. For example, I have a steel kitchen with a wooden kitchen island. It’s about materials with plenty of tactility. At the same time, there’s a small shift where traditional, nostalgic farmhouse kitchens are making a comeback.
HOW DO YOU SEE THE USE OF COLORS IN THE KITCHEN?
We’ve collaborated with a Belgian design duo, Muller Van Severen, who work with very distinctive colors if you want to make a statement in your kitchen. But in general, Danes aren’t becoming more daring with colors—we don’t see many red or orange kitchens—but there’s a greater consideration of shades, and I think that’s really cool. Our customers have opinions on what shade of white or gray they want, and it’s the small details that can make your kitchen a place where you want to be and feel comfortable.
ABOUT REFORM
Reform was established by Jeppe Christensen and Michael Andersen in 2014 and offers aesthetic kitchen design developed in close collaboration with award-winning designers and architects.
Learn more at reformcph.com
JEPPE’S 3 BEST TIPS FOR CHOOSING A NEW KITCHEN
- Think Aesthetics Start by considering what you like: What do I find aesthetically pleasing? What inspires me? What will fit well in my home?
- Seek Advice Once the aesthetics are in place, go to a kitchen consultant and get help on how best to realize your dreams.
- Prioritize Installation If you’ve had a beautiful kitchen designed, get professional help with the installation. Even small craftsmanship mistakes in the setup can greatly affect the kitchen’s overall look.
